The challenge
The brand had rich data, but it was trapped in separate analytics, CRM and storefront systems. Without a unified view of the customer, personalisation and optimisation were guesswork.
Our approach
We synchronised the three systems into a single customer record, then ran a structured programme of hypothesis-driven experiments across merchandising, bundling and post-purchase flows.
The results
Average order value rose by 80% and conversion improved by 1.1 percentage points, driven by personalisation that was finally based on a complete picture of the customer.